GEBA is a passion-driven brand founded in 2025 by sisters Gehad Afify and Bassant Afify , blending contemporary elegance with authentic Egyptian identity.
The name GEBA comes from the initials of their names, symbolizing family, collaboration, and creativity.

At GEBA, we believe that fashion is more than just clothing — it’s a statement of individuality and confidence. That’s why we focus on:
• Designing modern and modest styles with unique touches.
• Using high-quality fabrics that suit diverse tastes.
• Crafting pieces that combine simplicity with elegance.
• Empowering women to feel confident and powerful through what they wear.


Our vision is to become a leading fashion brand in Egypt and the Arab world, with a local essence and a global spirit.
Our mission is to create a distinctive experience for our customers by combining quality, innovative design, and affordability.